Work
Five active accounts across D2C wellness, sports nutrition, food and technology. Figures are placeholders pending client sign-off.
Currently running media for
Sports nutritionD2C, national
3.8xblended return, from 1.9x
Tracking rebuilt end to end, nine overlapping campaigns
consolidated into three, spend scaled only once the numbers held for two
consecutive months.
Ayurvedic supplementsD2C, subscription
41%lower cost per acquisition
Prospecting and retention separated into distinct budgets,
which exposed the real cost of a new customer for the first time.
WellnessD2C
2.9xreturn on ad spend
Product feed rebuilt so Shopping could carry volume, with paid
social moved onto a fortnightly creative cycle.
Snacks and FMCGD2C
32%lower cost per order
Budget shifted out of broad prospecting and into tested
creative angles, with repeat purchase excluded from acquisition targets.
TechnologyLead generation
2.4xqualified leads
Optimisation moved from form fills to leads the sales team
accepted, which reduced volume and raised revenue.
Full case studies, including account structure and creative, are available under NDA.
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Last reviewed September 2026