What happened to the accounts

Eight brands we run media for, across wellness, nutrition, food, dental, property and technology.

Brands we run media for

Sports nutritionD2C, national

3.8xblended return, from 1.9x

Tracking rebuilt end to end, nine overlapping campaigns consolidated into three, spend scaled only once the numbers held for two consecutive months.

Vayuveda OrganicsAyurvedic nutrition, D2C

6.2xreturn, up from 1.5x

Three years on the account. Tracking rebuilt, new and repeat customers split into separate budgets, spend scaled as returns held.

WellnessD2C

2.9xreturn on ad spend

Product feed rebuilt so Shopping could carry volume, with paid social moved onto a fortnightly creative cycle.

Snacks and FMCGD2C

32%lower cost per order

Budget shifted out of broad prospecting and into tested creative angles, with repeat purchase excluded from acquisition targets.

TechnologyLead generation

2.4xqualified leads

Optimisation moved from form fills to leads the sales team accepted, which reduced volume and raised revenue.

Full case studies, including account structure and creative, are available under NDA.

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