ChatGPT Ads in India: what advertisers actually need to know
Self-serve buying has opened up. Targeting works by context rather than keyword, which changes what a good campaign looks like.
Notes on paid media
Short, practical pieces on the things that actually move accounts. No listicles.
Why your ROAS does not match your bank account
Three platforms claiming the same conversion is the most common reason reported revenue exceeds real revenue.
Answer engine optimisation: what it is, and whether it matters yet
Being cited inside an AI answer is a different job from ranking. Here is what the work involves and how to measure it.
Note for the build. These three posts are
written as templates. Once WordPress is connected, run
tools/sync_wordpress.py to replace this index and generate a
static page per post. See tools/README.md.